You probably do not know that SEO is in great demand, so many people are changing careers and moving towards SEO. Many people call themselves SEO experts but do you know how one becomes an SEO expert? An SEO expert should know a few things and they are as follows…
HTML language:
As an SEO expert, you must know HTML, and how the search engines are reading your code.
CSS language:
You do not have to be a CSS expert. You just have to know how to style the headings in your daily work.
Web development/ web designing:
As an SEO expert, you must know how to design and develop a website. It is not necessary that you get a diploma or degree in web development and design you only have to have basic knowledge about it.
Working of Search Engines:
For an SEO expert, you must know how the search engines rank their pages. The SEO experts have to scrutinize, cram, and analyze it till they know how the working of the search engine takes place.
A search of the Keywords:
For an SEO expert, one must know how to find the unsurpassed keywords. It can be achieved by considering the status, competitiveness, and connotation.
Trust in Google:
You must know which things are banned and which things are not banned by Google. Apart from this, you must know the things that make your website attractive to the readers.
Knowledge of the On-Page SEO:
While making the website you have to make a list of the on-page factors and have to ensure that all of them are placed on the website.
Writing ability:
As an SEO expert, you must have writing abilities. If you know how to make good content you can easily get the back links and increase the page ranks.
Social Networking:
You must have a basic knowledge of social networks that bring traffic to your website.
Pages redirection:
You must know how to redirect a page or a website so that by making various blogs you can redirect it to your website.
Duplication of content:
As an SEO expert you must know how to remove duplicate content from your website if the search engines find any duplicate material on your website they can rank your website as spam.
Link positioning:
While placing the links you have to take care of several things which include:
- IPs
- age
- anchor
- link position
- surrounding text
- link relevance
Building of links:
As an SEO expert, you must know how to link. There are almost 20 different ways of making the links.
Knowledge of penalties:
You must have a basic knowledge of the penalties. You have the basic knowledge to avoid harmful penalties. These are the few things that can affect the website. You will know them to become an SEO expert.
