What is a Guest Post?
A guest post is also called a guest blog. I prefer to call it a contribution. Let’s use the simplest words to summarize.
Post your blog to another website, and you can get corresponding links and referral traffic. This is called a guest post.
Reasons for guest posting
First of all, it is a legitimate white hat link, and it can be done very naturally, which is completely different from the external link method we talked about in the previous article.
Secondly, we can also get the following benefits:
Improve our Domain Authority (DA), which is a search engine ranking score (from 0 to 100) that predicts how well a website will rank. Domain Authority is a metric created by Moz that measures many factors, including total number of links, linking root domains, social signals, etc., and combines them into one score.
Getting high-quality backlinks, also known as dofollow links or inbound links, are links from other websites to your website. Google considers backlinks as a vote of confidence from the referring domain, which increases the credibility of the website in the eyes of Google. Get referral traffic to the website, users read our guest posts and click on the link to enter our website, thereby increasing the traffic to the website.
Establish connections with bloggers. We know that what we lack most in building external links is resources. Once we have accumulated a certain amount of resources, it will be easy for us to build external links.
How to find submission sites
The most practical and simplest method is to use Google’s advanced commands directly and search on Google. I have compiled some copywriting for you below. If you need more, you can send me a private message, and I will also share it in the Ruofan reader exchange group.
- Keyword “guest post”
- Keyword “write for us”
- Keyword “guest article”
- Keyword “guest post opportunities”
- Keyword “this is a guest post by”
- Keyword “contributing writer”
- Keyword “want to write for”
- Keyword “submit blog post”
What this means is to directly use the keywords of your industry plus the words you demand. If I were in the clothing wholesale business, the results I would get from my search would be like this. Most websites will indicate their submission requirements. I will talk about how to choose later. In addition to using Google to search directly to find websites that use it to submit articles, do we have any other methods?
Of course
We can also use tools such as Ahrefs, SEMrush, etc. I have written about how to use Ahrefs in my previous article, the first article on off-site SEO – 7 effective ways to build external links. Friends who are interested can go and have a look. You can also search on Twitter, and the search terms are the same as those on Google.
Finally, if you have time, we can also use tools to check if your competitors have guest-posted. Let’s take Ahrefs as an example. Put your competitor’s URL into Ahrefs, then click on the external links, and then find the content about the blog site that gave them the link. Then analyze the DA of this website. One advantage here is that we can find the submission website that Google can’t find on the competitor, because the website that submits to them may not have a page like “Write for us”.
Of course, if you don’t want to bother looking for guest posts, or if you want to directly learn about the most authoritative website in the world, I recommend a website for you to learn about: alltop.com. After entering, click on the corresponding topic, and then you can find the most authoritative website.
Filter target websites
Now we have a lot of submission lists in our table, right? If you have enough patience, you can go through these websites roughly (or you can leave this step to the end). Choose the person you want to contact in the end, and measure whether the submission website is valuable enough. You can refer to the following factors.
Domain metrics: DA/DR, total number of external links, total number of external link domains
Content quality: We need to first look at what type of content the website publishes and what its quality is, such as whether one of their content articles has more than 1,000 words.
Guest authors: Who were the guest authors on this website before, whether those guest authors were from spam websites, etc.
Content relevance: Does the website only publish relevant types of content, or does it publish all content?
Of course, if you are a new site, the initial requirements can be lowered appropriately.
Find the email to get in touch
Assuming that we already have a lot of good submission sites, the next step is to find ways to get them to agree to our submission.
The first step is to find their emails. If you don’t want to go through the trouble of searching one by one manually, you can also use paid tools like Interseller.io or AnyMailFinder. You only need to enter the website name and domain name to search with one click. Because the tool is paid, I have not used it, but some friends have reported that it is pretty good.
The second step is to build a relationship. Of course, if you are impatient, you can skip this step. You can follow their social media or official website and leave constructive comments under them, which will make them feel more favorable towards you.
The third step is to send an email. Generally, if we want to send a guest post email, we need to pay attention to several points. It’s best to start with something specific about their website. Keep it simple and clear, because most bloggers don’t have a lot of time to read complex content (<150 words).
At this point, some bloggers have already agreed to your submission, so the screening of websites we did above is meaningful. Because we don’t have that much experience to write all articles into 3000+ or 5000+ words. So we need to focus our energy on the best websites.
We can classify the bloggers who agree to our submissions into A and B levels according to the requirements we mentioned above, and then match different article requirements to corresponding submissions.
Some people say that they don’t know how to come up with a direction and topic for writing. Don’t worry, here is a tool for you to find hot topics on the website: buzzsumo.com. Just put your keywords in it, and it will give you many corresponding titles.
Ok, now we have found the guest post method. Some people may say that their English is not that good, or their energy is limited, so they cannot write so many articles. What should they do then?
Don’t worry, maybe you can find what you want on flexjobs. This is a platform dedicated to website creation. Of course, whether you can find good creators depends on your conversation and luck.
The last step is to add your backlink in your submitted article.
Generally speaking, 1,000 words of content can have 3-5 links, but you don’t necessarily need all of these links to link to yourself, just make sure you get 2-3. So, at this point, you can also link to other websites, tell them that you have linked to their articles in every place on the authoritative website, and ask them if they agree to give you an article link as well.
Summarize
Finally, let’s summarize the guest post process.
Find websites for submissions through Google or other methods
Filter the found websites according to your needs
Find the website’s contact information and contact them (requires perseverance)
Write an article for submission and submit it to the blogger for review
Finally, you can send a thank you letter after the release is successful. Foreigners usually like this.
End
Recently, some friends who have just entered the independent website industry asked me about Google bidding. Although I know the logic of advertising, I have never practiced advertising. So I contacted a company that does a good job in advertising and made some friendly links to articles about advertising. I will attach them at the end of the article for everyone to read.